Softtop gives real estate brokerages, property management companies, and lending teams a cloud phone system with an AI Receptionist that answers every call, qualifies every lead, and books showings automatically — even after hours and on weekends when most potential buyers and renters are most active. The AI handles initial inquiry routing so agents focus on converting qualified leads rather than managing phone traffic.
Local caller ID for every US area code lets real estate agents make outbound calls from a number that matches the neighborhood or city they serve. Local numbers get significantly higher answer rates than toll-free or out-of-area numbers for outbound prospecting and follow-up calls. Agents can maintain multiple local DIDs from different markets from a single Softtop account.
SMS drip campaigns are included in the platform for lead nurturing, open house reminders, closing date notifications, and market update broadcasts. Two-way SMS responses from prospects route directly to the assigned agent's inbox. Automated follow-up sequences re-engage leads who didn't answer an initial call with a text message automatically, without requiring the agent to manually track follow-up timing for each contact.
CRM integration with HubSpot, Salesforce, and Zoho logs every call, text, and voicemail on the lead or client record automatically. AI call summaries capture the key discussion points, property mentioned, and next steps committed to — giving agents a searchable record of every client interaction without manual note-taking. Call recording provides full documentation for compliance, dispute resolution, and broker supervision requirements. Plans are month-to-month.