Why do real estate teams need a cloud phone system?

Real estate agents work across offices, cars, and open houses. A cloud phone system ensures every lead call is answered on any device, every missed call is captured by AI, and every interaction is logged in the CRM automatically.

Does the AI Receptionist handle after-hours property inquiries?

Yes. The AI Receptionist answers inbound calls 24/7, qualifies buyer and renter intent, captures contact details, and schedules callbacks — so no lead goes unanswered even after office hours or on weekends.

Are SMS drip campaigns included?

Yes. Softtop's business SMS platform supports automated drip campaigns for new listings, follow-up sequences, and open house reminders with two-way reply handling for incoming prospect responses.

Can agents use local caller ID when calling prospects?

Yes. Softtop's local presence dialing displays a caller ID that matches the recipient's area code, which increases answer rates significantly for outbound prospecting and client follow-up calls.

Does it work with real estate CRMs?

Softtop integrates natively with HubSpot and Zoho CRM, and via REST API with Salesforce and other real estate platforms, auto-logging every call, text, and voicemail on the contact record.

REAL ESTATE

Every lead. Every call. Nothing dropped.

AI Receptionist, local caller ID, SMS drip, and CRM sync for US real estate teams.

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BRANDED
SPEED-TO-LEAD
AFTER-HOURS

AI RECEPTIONIST · ACTIVE

CALL ROUTINGSMS DRIPCRM SYNCAFTER-HOURS

LEAD ROUTING · LIVE

softtop > route(inbound: +1(718)555-0192)
→ caller : "Sarah K." · Brooklyn NY
→ intent : tour_request · urgency: HIGH
→ booking : Sat 2:00 PM · booked ✓
→ sms_drip : showing reminder · sent ✓
→ crm_sync : HubSpot · updated ✓|

32s

Speed-to-lead

+41%

After-hours

Missed leads

WHY REAL ESTATE

Why real estate teams run on Softtop.

STEP 01

Capture every inquiry

AI books showings and pages the on-call agent — 24/7, even on weekends. Backed by our AI Receptionist.

STEP 02

Route to the right agent

Skill, geography, and language routing. First available picks up — not voicemail.

STEP 03

Keep everyone in sync

Mass SMS for reminders and outages. Two-way replies by AI or live agent.

WORKFLOWS

Workflows you can launch this week.

FLOW · 01

After-hours showings

AI books tours, syncs to Calendar / Showami / Airbnb, and pages the on-call agent.

FLOW · 02

Maintenance triage

Tenants call or text. AI captures unit, issue, photos. Routed by priority and vendor.

FLOW · 03

Mass SMS to tenants

Rent reminders, outage notices, lease-renewal nudges — sent on schedule with reply handling.

INTEGRATIONS

Plays well with your CRM, MLS, and PMS.

Property management, MLS, and CRM sync. Inquiries, tours, and follow-ups stay in lockstep.

AppFolio

Buildium

Yardi

RealPage

Salesforce

HubSpot

Lofty

Follow Up Boss

Showami

COMPLIANCE

Fair-housing aware. Branded by default.

Every Softtop interaction is built with real estate compliance in mind — so your team stays protected and your brand stays front and centre.

7 yrsLog retention

NARAligned scripts

100%White-labelled

Fair-housing safe

AI scripts vetted for fair-housing language. Recordings flagged for review when policy keywords appear. Aligns with NAR standards.

Branded experience

Caller ID, hold music, voicemail, and SMS — all under your brokerage or property-management brand.

Audit-ready logs

Tamper-evident transcripts, retention windows up to 7 years, exportable on demand.

From our customers

More tours. Less voicemail.

Real estate teams on Softtop — here's what they see.

+2x

After-Hours Tours

"Our after-hours bookings doubled the first month. The AI books tours while my agents are with clients."

Camila Reyes

Broker, Crestline Realty Group (Austin, TX)

FAQ

Questions, answered.

Fair housing, calendar sync, branding, routing — the common ones.

Does the AI receptionist follow fair-housing rules?

−

Yes. Scripts are reviewed for fair-housing language, and recordings flag policy keywords for human review.

Can it sync showings to my calendar?

Yes. Native syncs with Google Calendar, Outlook, Showami, and Airbnb. Booked tours appear instantly.

Will tenants and leads see your branding or ours?

Yours. Custom caller ID, hold music, voicemail greetings, and SMS sender names — fully white-labeled.

How fast can we go live?

Most brokerages and property-management companies are live within a week, including 10DLC SMS registration.

Can we route by listing, geography, or language?

Yes. Skill-based routing on any combination of listing type, neighborhood, agent language, and time zone.

Speed-to-lead, every time.

14-day free trial. No credit card required.

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