Softtop Business Messaging delivers two-way SMS, MMS, WhatsApp Business, bulk SMS campaigns, and a developer-ready SMS API from a single platform with 150+ country coverage. Every message routes through direct Tier-1 carrier connections for high deliverability and low latency. The platform handles A2P business messaging, P2P conversational texting, and large-scale broadcast campaigns on the same infrastructure without separate products or carrier relationships.
Two-way SMS on every Softtop business number lets customers and agents exchange text messages on the same number used for voice calls. Conversations appear in the shared Softtop inbox alongside calls and voicemails. Agents handle multiple concurrent SMS conversations from one screen with full history per contact. Inbound keyword replies trigger automated response sequences for common requests without requiring agent involvement in every interaction.
WhatsApp Business integration routes WhatsApp messages from customers into the shared Softtop inbox alongside SMS and web chat. Agents respond to WhatsApp messages using the same interface as SMS and voice. All WhatsApp conversations log on the CRM contact record automatically via HubSpot, Salesforce, or Zoho integration without any manual logging steps.
Bulk SMS campaigns reach contact lists of any size with personalized message fields, delivery tracking, opt-out management, and two-way reply handling. 10DLC brand and campaign registration for US A2P messaging is managed within the Softtop platform. The REST API and SMPP gateway support developer integrations for application-embedded messaging, OTP delivery, transactional alerts, and custom campaign automation at scale. International messaging covers 150+ countries on direct carrier routes with delivery receipts for programmatic tracking.