Don’t let manual processes kill your deals. Soft top’s Intelligent Lead Routing platform instantly and accurately assigns every lead to the perfect rep, turning speed into revenue.
Revenue Team Dashboard
Real-time performance
Live
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Revenue Growth
vs last quarter
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Avg Response
lead to contact
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Team Efficiency
routing accuracy
Active Workflows
Territory Routing Processing leads
Active
Account Matching Connecting leads
Active
Lead Scoring Analyzing quality
Processing
Lead Response Impact
Critical
Current Response Time 0 min
Conversion Rate Drop -0%
Revenue Lost -0%
Reps Missing Leads 0%
Your '5-Minute' Response Time is Too Slow
Every minute a new lead waits, the chance of converting them drops. Manual lookups and confusing spreadsheets create bottlenecks that kill momentum and let competitors engage first. This isn't just an efficiency issue—it's a revenue problem.
Turn Leads into Opportunities, Instantly
SoftTop's platform automates the entire assignment process based on your unique business rules.
Eliminate manual work and spreadsheet lookups
Maximize speed-to-lead with instant routing
Increase conversion rates with perfect matching
Lead Routing Dashboard
Live Data
Recent Activity
2m ago
Lead assigned to Sarah (West Coast)
5m ago
Enterprise lead routed to specialist team
8m ago
3 leads distributed via round-robin
A Routing Engine for Any Go-to-Market Strategy
Build sophisticated routing workflows that adapt to your unique business needs with our intuitive platform
Visual Workflow Builder
Drag-and-drop interface that makes complex routing logic as simple as drawing a flowchart. Build sophisticated workflows in minutes, not hours.
- No-code interface
- Real-time preview
- Template library
Smart Distribution Rules
Advanced algorithms ensure optimal lead distribution based on territory, capacity, expertise, and performance metrics.
- Territory mapping
- Capacity balancing
- Skill matching
Real-time Processing
Lightning-fast lead routing with sub-second response times. Your leads are assigned instantly as they come in.
- Instant routing
- Queue management
- Priority handling
Team Collaboration
Built-in tools for sales and marketing alignment with shared visibility into lead flow and performance metrics.
- Shared dashboards
- Team analytics
- Communication tools
Faster Responses, Fairer Distribution, Higher Revenue
See the measurable impact on your sales performance to voice wholesale.
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Response Time
Ensure compliance with GDPR while cutting average lead response time down to seconds.
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Conversion Rate
Increase lead qualification and conversion rates dramatically.
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Team Efficiency
Improve sales team efficiency with transparent, fair distribution.
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Sales Alignment
Create perfect alignment between marketing and sales execution.
The Foundation for High-Growth Revenue Teams
- Essential platform for Marketing Ops, Sales Ops, and Sales Leaders
- Perfect for teams measured on conversion and sales cycle velocity
- Provides the control and automation you need to succeed
High-Growth Revenue Teams
Ongoing Operations
Lead Scoring Prioritizing high-value prospects
CRM Integration Syncing data across platforms
Finally, a Routing Engine as Smart as Your Strategy
Stop forcing your sales process into a rigid system. Let's schedule a session to design the exact lead distribution workflow your business needs using our intuitive drag-and-drop builder.
Frequently Asked Questions
It's a system that automatically distributes leads to the best sales rep based on smart rules like territory, lead score, and availability.
While basic CRMs handle simple rules, our platform easily manages complex, visual workflows with advanced logic like weighted and account-based routing.
Yes. Our visual builder is designed to manage even the most granular territory definitions, ensuring every lead goes to the right place.
We integrate with your lead scoring and enrichment tools, allowing you to route leads based on deep insights, not just surface-level data.
Our process is fast. With our intuitive builder and dedicated support, most clients have their core routing rules live within days.
